MARGARITAVILLE

2008
Atlantic City, NJ | Biloxi, MS | Las Vegas, NV
 

The essence of Margaritaville is freedom, a metaphysical destination where sun, water, and wind create a feeling of delight. Like a cocktail represents a toast, Margaritaville is a destination that seals the joy of coming together and celebrating. We help them embark on a journey of senses and emotions that makes them lighter. Flavors and smells – like cocktails made of liquor, succulent fruit, herbs, and veggies – energize us. They allow us to express ourselves, and let our spirit soar, connecting to our emotions and senses in a natural and fluid way.

Margaritaville suspends the guest experience within the casual and relaxed atmosphere of “happy hour”. In this time-lapsed space, the end-of-day ritual for unwinding becomes a perpetual vacation. It is always 5 o’clock in Margaritaville. The environment promotes self-expression, freedom, and a familiar sense of community. The is casual and unpretentious. It is relatively accessible with a genuinely inclusive feel.